http://www.inc.com/jeff-haden/14-powerful-social-media-sharing-strategies-you-arent-using.html
"Does it make me say, "Holy smokes"?"
http://tripleseo.com/why-do-people-share/
The number one reason people share is "To bring valuable and entertaining content to one another."
http://www.socialmediaexaminer.com/why-things-catch-on-the-science-of-why-people-share/
"one of the greatest ways to employ social currency is to make people feel like insiders. "
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