Sunday, August 24, 2014

How has social media changed us?

   When you think about social media, what is the first thought that runs through your mind? Probably Facebook. Then there is Twitter, Instagram, Youtube and the litany of other online places where people go to post pictures, status updates, and anything else that you can think of that connects us as an online community. However, there are a lot more social media sites than those, a whole lot more. From CNN to Yahoo, Blogger, and your local newspaper, all of these webpages can also be considered social media. Anything online that allows you to leave comments or even ‘like’ something could be construed as social media as well.
            Do you remember the days of A/s/l? I remember when the only way that you could have any sort of “social” time on the internet were chat rooms. There chat rooms for literally EVERYTHING! They had news chat rooms where people would get together and discuss the news, dating rooms, comic book rooms, chat rooms for chat rooms, and the list went on! I remember that Yahoo and Talk City were two of the biggest chat rooms! And within every chat community there were different sets of rules and different cultures to go by. If you were a Talk City guy, and you went into Yahoo, it was like going from America to Spain; it was just that different. The other chatters could tell if you weren't a regular person either, not just by your screen name but just how you socially interacted. 
Social media has changed how people communicate. It has created a new language and new set of skills for people to learn. Chat speak required speed and cell phones didn't also have user friendly keyboards so shortcuts like LEET were created. Now, any site that has anything resembling news from TMZ to MSN has an area for you to leave your comments and like the story. Chat rooms are essentially a thing of the past because you can just leave messages in anyway shape or form you want to. If you want to discuss an area of interest, you leave comments on webpages and they are visible forever. If you see that a workplace is hiring you might email your friend you know was looking or just share it on their facebook page. How we share news has been fundamentally altered by social media. The availability of media has changed what we expect of news as well. 
Lets say you just got proposed to. What would you do first- call your mom or post on facebook? What if you found out that where your best friend lives got hit by a hurricane- do you call or check facebook? Ask your grandparents what they would do and see if you get the same answers. What about the news stories that we read that affect us. When you read a story about your hometown you might share it on social media if you are like the other 22% of Americans surveyed by Ipsos (2013). This is especially true if you are a woman. "Women are both more likely to discover news on social media (49 percent vs. 39 percent) and share news with friends through email, text message, or other online methods (50 percent vs. 41 percent) "("The Personal News Cycle: How Americans Choose to Get News," 2014). You might not pick up a newspaper or watch tv news, but 78% of Americans get their news through social media ("The Personal News Cycle: How Americans Choose to Get News," 2014). The study by Ma, Lee, and Goh found that users are not worried about credibility when sharing news on social media. Users are more concerned with community engagment. Jefferies worked with a company that charts social media clicks and shares. She found that people often share titles they find interesting without ever reading the article (2014). Both of these results may leave you worried, and they should. If you are only getting news from social media you may not be getting the whole picture. Scientists are worried this is opening us up to increasing bias. But the news isn't all bad. Availability has changed how many sources people have the option to use to confirm news ("The Personal News Cycle" 2014) . 
Overall, I recommend you up your intake and check the source, always. It makes for an easier media diet. 

Jefferies, A. (2014, February 14). You're not going to read this. Retrieved from http://www.theverge.com/2014/2/14/5411934/youre-not-going-to-read-this
Ma, L., Lee, C.S., & Goh, D.H.L.  (2012).  Understanding news sharing in social media.  
         International Communication Association, 1-31.  
The personal news cycle: How Americans choose to get news. (2014, March 17). Retrieved from http://www.americanpressinstitute.org/publications/reports/survey-research/personal-news-cycle/
What internet users like to share on social media sites. (2013, September 19). Retrieved from http://www.marketingcharts.com/online/what-internet-users-like-to-share-on-social-media-sites-36804/


Friday, August 22, 2014

What We Share




Over the span of 24 countries, 7 out of 10 internet users have shared some type of content via social media within the last month, according to a survey conducted by Ipsos OTX. With the ever-growing popularity of visually-focused platforms such as Pinterest, Instagram, and Snapchat, 43% of respondents surveyed claim that pictures are their favorite content type to share. The study also focuses its attention on opinions, status updates regarding one's activities, and links to articles (each at 26%), are the most likely to be shared.


The Ipsos survey also illustrates what internet users are sharing and the additional content published via social media:

Something they like or recommend, such as products, services, movies, and books (25%);
News items (22%);
Links to other websites (21%);
Reposts from other people’s social media posts (21%);
Status updates of what they’re feeling (19%);
Video clips (19%);
Plans for future activities, trips, and plans (9%); and
Other types of content (10%).



Who Shares?

Would it surprise you that one gender is more likely to share than the other? Here's a hint: one gender loves pictures, while the other could care less... Give up? Unsurprisingly, women are more likely to share than men. Women (74%) were more prone than men (69%) to have shared some type of content via social networking platforms. The vast majority of respondents that share content are users of age 35 and under (81%), following them are users aged 35-49 (70%), and shockingly, bringing the numbers home are men and women aged 50-64 (55%). Though the study at Ipsos concludes that women love to share, it also emphasizes how men are reluctant and stingy when it comes to sharing...





Marketing Charts Staff. (2013). What internet users like to share on social media sites. Watershed Publishing. Retrieved from

http://www.marketingcharts.com/online/what-internet-users-like-to-share-on-social-media-sites-36804/



Join our discussion on social media VIA social media!!!

We are holding a discussion on reddit. Join in here-
How has social media changed content sharing?

Or tweet at @colorfulchica and use the hashtag #socialmediaconvo

How to make your posts take off

http://www.inc.com/jeff-haden/14-powerful-social-media-sharing-strategies-you-arent-using.html
"Does it make me say, "Holy smokes"?"

http://tripleseo.com/why-do-people-share/
The number one reason people share is "To bring valuable and entertaining content to one another."

http://www.socialmediaexaminer.com/why-things-catch-on-the-science-of-why-people-share/

"one of the greatest ways to employ social currency is to make people feel like insiders. "