What We Share

Over the span of 24 countries, 7 out of 10 internet users have shared some type of content via social media within the last month, according to a survey conducted by Ipsos OTX. With the ever-growing popularity of visually-focused platforms such as Pinterest, Instagram, and Snapchat, 43% of respondents surveyed claim that pictures are their favorite content type to share. The study also focuses its attention on opinions, status updates regarding one's activities, and links to articles (each at 26%), are the most likely to be shared.


The Ipsos survey also illustrates what internet users are sharing and the additional content published via social media:

Something they like or recommend, such as products, services, movies, and books (25%);
News items (22%);
Links to other websites (21%);
Reposts from other people’s social media posts (21%);
Status updates of what they’re feeling (19%);
Video clips (19%);
Plans for future activities, trips, and plans (9%); and
Other types of content (10%).



Who Shares?

Would it surprise you that one gender is more likely to share than the other? Here's a hint: one gender loves pictures, while the other could care less... Give up? Unsurprisingly, women are more likely to share than men. Women (74%) were more prone than men (69%) to have shared some type of content via social networking platforms. The vast majority of respondents that share content are users of age 35 and under (81%), following them are users aged 35-49 (70%), and shockingly, bringing the numbers home are men and women aged 50-64 (55%). Though the study at Ipsos concludes that women love to share, it also emphasizes how men are reluctant and stingy when it comes to sharing...





Marketing Charts Staff. (2013). What internet users like to share on social media sites. Watershed Publishing. Retrieved from

http://www.marketingcharts.com/online/what-internet-users-like-to-share-on-social-media-sites-36804/